Brand Promotion & Media Technology (BPMT)

Brand Promotion & Media Technology Program at OCMT

Elevating Brands through Media and Technology

BPMT is a dynamic program that teaches students the strategic use of media and technology to enhance brand visibility and engagement. From social media marketing to graphic design, students acquire skills to create compelling promotional campaigns across digital and traditional channels. Emphasizing technology integration in brand promotion, the program prepares students for exciting careers in the evolving landscape of media and marketing.

About the Program

BPMT is a dynamic program that focuses on the strategic use of media and technology to enhance brand visibility and engagement. Students in this program learn how to leverage various media platforms, including digital and traditional channels, to create compelling promotional campaigns. From social media marketing to graphic design and multimedia production, students acquire skills to craft effective brand messages and engage target audiences. The program emphasizes the integration of technology in brand promotion, preparing students for exciting careers in the ever-evolving landscape of media and marketing.

Additional Information

Taught by experienced industry experts and researchers, and accompanied by 6 months internship, inclusive.

Program Details

Duration

17 months

Delivery

This program is delivered in-class, hybrid, or online. Students who are unable to secure housing in proximity to the college campus may opt in for an online delivery.

Entry Dates

March, June, September, & December

Admission Requirements

Applicants with a Bachelor’s Degree/Diploma.

Matured applicants with relevant work experience

Your Career

Social Media Manager
Marketing Communications Specialist
Public Relations Specialist
Content Marketing Specialist
Brand Manager
Brand Strategist
Multimedia Specialist
Digital Marketing Analyst
Advertising Coordinator

and more…

Courses

Semester 1

Course Name	Learning Outcome
Introduction to the Principles of Programming	Have a good understanding of programming concepts. Understand the role of programming in digital media and be able to apply programming in digital media creation.
Critical and Analytical Thinking	At the end of this course, students should demonstrate knowledge of critical thinking by analyzing various business scenarios and proffering solutions to branding problems. They should identify and propose workable plans to leverage media technology for branding success.
Rhetoric: The Art of Writing and Speaking	At the end of this course, students should be able to demonstrate the knowledge of writing stories that directly align with the subject matter related to brand promotion and media and be able to present before their classmates and instructor(s).

Semester 2

Course Name	Learning Outcome
Design Thinking Concept	At the end of this course, students should demonstrate knowledge of design thinking and be able to design an attractive product or service brand without any assistance.
Digital Media, Mobile Application Design and Optimization	After this course, students should demonstrate their knowledge of digital media skills, including the use of available tools to create a digital presence for brand promotion.
Web Technologies, Optimization, and Analytics	At the end of this course, students should demonstrate knowledge of designing and developing dynamic websites and related technologies to promote product or service brands.

Semester 3

Course Name	Learning Outcome
Content Creation and Video Ads Production	At the end of this course, students should demonstrate practical knowledge of designing, creating, and editing videos for brand promotion. Students should also be able to integrate video into various marketing tools such as email, and social media.
Brand Marketing and Media Concepts	At the end of this course, students should understand and be able to demonstrate the knowledge of brand evolution from the age of traditional branding style to the era of automation and digitalization. Students should be able to apply the concepts of branding and media to advise their future employers about the roles and benefits of brand promotion and media to product or service acceptance, as well, as the firm's profitability.
Marketing Methodology, Research and Analytics	At the end of this course, students should demonstrate knowledge of marketing content strategy development, and be able to apply the 4 Ps of marketing to brand promotion, and media publicity.

Semester 4

Course Name	Learning Outcome
Social Media Advertising, Automation, and Management	After this course, students should demonstrably understand the integration of marketing automation software in Ad campaigns, and lead generation. Students should be able to launch a campaign that is targeted towards certain customer groups and be able to employ the available analytical tool(s) to measure the campaign performance.
Financial Management	After this course, students should demonstrate the application knowledge of Financial Management, and budgetary skills to make sound business decisions.
Inclusive Society	At the end of this course, students are expected to demonstrate (by their actions, narratives, practice, and performance from tests and exams) a good understanding of inclusion, and how to build a culture that organically appreciates everyone as members of one body with a demonstrable approach to promoting equality in policies, and its implementation.